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Real Estate PPC Guide: Everything You Need to Know in 2019

What is PPC?

This article is part of an upcoming series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date!

  1. Real Estate PPC Guide: Everything you need to know
  2. How Much Does Real Estate PPC Cost? - Coming Monday, January 28th

Let's talk PPC for real estate!

PPC is one of the most cost-effective forms of lead generation in real estate.

What is it? Why should you care? Let's dive in!

What is Real Estate PPC?

PPC is an acronym for Pay-Per-Click Advertising. Why is it called Pay-Per-Click? Because you pay every time someone clicks one of your ads.

The term PPC most commonly refers to ads that show up at the top of search engine results (also known as search ads).

To show up in search ads, you bid to show up for a variety of keyword phrases. For example, you could advertise to all users searching "New York Real Estate" or "New York Homes For Sale."

Every time someone clicks one of your ads, you'll pay a small fee—typically between $1-2.

PPC advertising exists on all search engines, including Google, Bing, Amazon, Yelp, and Yahoo, but Google is by far and away the leading PPC provider.

By the way, the word "PPC" is thrown around in many different contexts. Sometines PPC is used synonymously with "SEM" or "Search Engine Marketing," referring to the entire umbrella of paid online advertising, including Google, Facebook, and Instagram ads.

In this article, when we say PPC, we're referring to search ads.

Why should Real Estate Agents do PPC Advertising?

PPC is a great way to quickly boost traffic to your real estate website—with big returns.

Why does it work so well?

1. Active Searchers are Better Leads

With PPC, you're targeting site visitors in the exact moment they're searching for homes.

These searchers have a specific need (to find real estate listings). Your website is serving the need in the moment they're looking for help.

On top of that, they're already at the searching step of the buying cycle. That makes them pretty good candidates to turn into a real client within a few months.

With most other forms online advertising (e.g. Facebook ads), ad targeting is passively aimed at certain demographics. Your ad can show up in their social feed at any given time (e.g. between two cat videos). In that case, there's no guarantee that the people you're paying to show your ads to are even interested in buying a home.

2. Instant Lead Generation

Without a long-term investment in SEO, it's extremely challenging—if not impossible—to compete for search terms like "real estate" or "homes for sale."

But with PPC, you can speed up your lead generation by simply paying to show up in the search results.

Wherever you are in your real estate career, PPC can help. Single agents starting out can fill their pipelines, and massive brokerages can boost their recruitment efforts by supplying an inventory of leads to every agent.

3. You Don't Have to Share

Without naming names, many other real estate generation platforms force you to share your leads with other agents.

With PPC, you're paying for a search engine user to come to your site specifically. When they register for your site, they are your lead alone.

No sharing needed.

4. Superior Return on Investment

This is why you're here, isn't it?

At Real Estate Webmasters, our PPC specialists generate leads at an average cost per lead of $20 (between January 1 and December 31, 2018).

While cost per lead is highly variable by market, based on local competition, you're pretty safe to assume you're looking at $5-40 per lead.

If you're able to turn 2% of your PPC leads into closings, a cost per lead betwen $5-40 means you're only paying between $250-2,000 in PPC ads per closing.

You can do the math on what type of ROI that would mean for your business, but I bet you it's big.

That's why we love PPC for real estate agents, and will recommend it to all of our clients.

REW PPC Promotion

What Do Real Estate PPC Ads Look Like?

Here's what shows up for a search for "Manhattan real estate."

PPC search network ad
Ads can have a variety of extensions.

These are additional links or features of an ad. These can be links to additional pages, your phone number, featured listings, price ranges, and more.

Where Do Real Estate PPC Ads Appear?

As the advertiser, you can create PPC search ads that show up in several different places, including:

  • The top of the search engine results
  • The bottom of the search engine results
  • Banner ads on participating third party websites

The most common place for PPC ads to show up is at the top of the search results. Other than being marked with a green "Ad" label, they typically look very similar to an organic, unpaid search result.

How Does Google PPC Work?

Every time someone performs a Google search, every ad enters into a formal auction process.

The ad system begins by weeding out any ads that don't meet the specific criteria, like those targeting users in other countries.

Next, Google looks at AdRank, which is a combination of two elements:

  • Maximum Bid
  • Quality Score

The Quality Score is on a per-ad basis, and is determined by the expected click through rate of your ad, the user's search, and your site's landing page experience.

To learn more about how keyword bidding works, check out this video from Google:

The most important takeaway from the bidding process is this: even if your competitor has a higher bid for an ad, you can still win the placement at a lower cost by having a higher Quality Score.

How do you get a higher Quality Score?

By having landing pages are relevant to the ads you're targeting, and make sure your website provides a phenomenal user experience.

How does PPC work at Real Estate Webmasters?

Because Quality Score is such an important factor in both ad placement and ad cost, most top real estate agents will hire professionals to manage their PPC campaigns.

That's why we at REW have always offered PPC services to our clients—something we've seen huge success with for over a decade.

Why do REW clients succeed with PPC?

First, your website already provides an amazing experience. And that's half the recipe.

Our PPC team will create high-converting landing pages on your website that are specifically designed to get people to register.

Second, our PPC team has seen it all when it comes to real estate ad campaigns. We've built and refined our proprietary keyword lists for over a decade. We know what works and we know what doesn't.

That saves you time and money.

In the end, PPC represents a huge opportunity for real estate agents to improve their businesses and grow their teams.

If you're interested in PPC services, be sure to check out our PPC page.

REW PPC Promotion

But wait, there's more! This article is part of an upcoming series about real esta te PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date!

  1. Real Estate PPC Guide: Everything you need to know
  2. Next: How Much Does Real Estate PPC Cost? Coming Monday, January 28th

01/17/2019 08:00 PM

CENTURY 21 Canada Technology Platform Makes the Cover of Real Estate Magazine

CENTURY 21 Canada RIS Media Cover Story

"The largest custom real estate platform build in modern history."

When you read the statement that kicks off the latest cover story of Real Estate Magazine by RISMedia, it's easy to understand why we are so excited about the upcoming launch of CENTURY 21 Canada's new national technology platform.

To say it's highly anticipated would be a massive understatement.

An incredible 30,000 development hours at Real Estate Webmasters went into building the platform over the past two years.

The result is a sleek platform design with intuitive features, both on the customer-facing frontend and the agent-facing backend. The frontend features an incredible property search experience and beautiful agent subdomains for each of CENTURY 21 Canada's thousands of agents, while the backend features a powerful CRM and easy-to-use content and marketing tools.

"This project is truly the culmination of our efforts the last three years to break into the enterprise side of real estate," says Morgan Carey, CEO and Founder of Real Estate Webmasters.

"We had amazing partners and executive support from Jack Miller and Stefan Swanepoel as well as the best possible customer in CENTURY 21 Canada led by Martin Charlwood, Brian Rushton, Todd Shyiak, Barbara Fromm, Chiyoko Kakino and a whole team of amazing, dedicated individuals that made up an all-star team."

The article positions CENTURY 21 Canada as one of the leading innovators in the real estate technology space, made possible by the strong partnership between Real Estate Webmasters and CENTURY 21 Canada.

And two years of partnership is just the beginning. We have years of growing to do between us and we're excited to see where this partnership will take us—and the industry—in the future.

You can read the article in its entirety here.


01/09/2019 04:06 PM

What's New in REW's Second Fall Release

Christmas has come early!

We're extremely excited about the upcoming Real Estate Webmasters product release, set to roll out just in time for the holidays.

In addition to new lead export functionality in REW CRM, this update comes with several big upgrades to Discover that we know you're going to love.

Let's dive right in.

What's New with Discover?

IDX Snippet Improvements

Discover IDX snippets have been updated to provide the capability to build new snippet panels and create more sorting options.

Additional IDX Snippet Panels

You can now make IDX snippets on Discover using additional IDX panels. This allows you to make community or property type pages that are as specific as your IDX will let you.

For long-time REW customers, this is a known and loved feature that has been added to Discover.

The list of panels available are:

Property Type, Price Range, Polygon Search, Radius Search, Search in Bounds, Location, City, Subdivision, Zip Code, Area, County, MLS® Number, Address, Property Sub-Type, Listing Status, Reduced Price, Rooms, Bedrooms, Bathrooms, Property Size, Lot Size, Year Built, Elementary School, Middle School, High School, Days on Market, Days on Website, Waterfront, Foreclosures, Short Sales, Property Features, Search by Office, Search by Office ID, Search by Agent, Search by Agent ID, and Drive Time.

Important note: The types of panels displayed in your CRM are unique to your MLS feed(s).

New IDX Snippet Sorting Options

IDX snippets now have four sorting options. Site administrators can set the default sort order for each individual snippet, and the site visitor is also able to re-sort each snippet.

The following sort criteria are now available:

  • Highest first
  • Lowest first
  • Newest first
  • Oldest first

Map Search Improvements

Discover was the first hybrid map search platform widely available for agents, teams, and brokers. Now, the map search experience is even better.

Property Previews on Map Search

Property previews on the hybrid map search have been enhanced for quick and easy viewing of key property stats.

When hovering over a listing card on the map, the preview now displays a larger thumbnail image and key information about the property's price, beds and baths, and square footage.

Set Centerpoint and Zoom Level on Default Map Search

Site administrators can set the default zoom and center point of a visitor's default IDX search.

When editing your default search in the backend, simply move the map and zoom level and click on "Set Centerpoint and zoom" and a marker icon will be placed on the map. This will then act as the centerpoint on the default map.

Set Polygons on Default Searches

Default search locations can be precisely defined now. On the hybrid map, your site visitors will also be able to set map defaults using the polygon tool.

Check it out!

Redesigned Listing Photo Gallery

Design improvements have been made to both the desktop and mobile property details photo galleries to prominently showcase each property photograph in the gallery.

On Desktop

This update highlights the center image of the property details page photo gallery, making it stand out from its neighboring images. This ensures sure listing photos of any size are displayed beautifully, without distraction or clutter.

On Mobile

The property details photo gallery has also been updated on mobile. The mobile gallery has been redesigned to show the entire IDX image without any clipping, creating a consistent viewing experience regardless of differi ng image sizes.

Other Property Detail Page Improvements

We're not done yet!

New Dynamic Map Options on Property Detail Pages

You now have more control over how maps are displayed on property details pages. This gives you the ability to effectively manage your Google Maps API usage and select the appropriate type of map search experience for your visitors.

Site administrators may choose between three map display options on property details pages. The available settings are:

  • Auto Load Maps: Automatically load the map
  • Manually Load Maps: Load the map upon visitor-triggered click
  • Hide Maps: Exclude the map from display

Embedded Maps Option on Property Detail Pages

Discover now offers an additional map type on property detail pages that displays basic Google Maps free of charge.

The "Embedded Maps" option lets you embed a map with a pin at the property's location. Added functionalities like Streetview and Bird's Eye View are not included with this option.

Similar Properties

Discover will now show similar properties at the bottom of all property detail pages, making it easier for site visitors to find properties they love.

REW CRM Update

Export Specific Leads

For all REW CRM clients, we have added the functionality to export specific leads. From the "Leads" screen, simply check or uncheck your desired leads, and click the "Export" button.

Happy Holidays!

This was a big update and it's all thanks to you! We have so many engaged clients to thank for their amazing feedback.

You should see this latest product update roll out to your website within the next 2 weeks.

We at REW wish you the very best during this holiday season—and a happy New Year!


12/14/2018 06:00 PM

REW Moving To Retainer Model For 2019 Professional Services

If there is one thing that I have learned in providing professional services these last 20 years, it's that setting expectations is everything.

If you do it right, your customers will hopefully appreciate and respect you. Even if they don’t like what they hear, they tend to appreciate the transparency and honesty.

If you don’t do it, or you get it wrong, your customers will be frustrated and upset.

Today, I’d like to talk about the future of Real Estate Webmasters' Professional Services agency, and make an attempt to set expectations for the coming 2019 calendar year.

My goal is to provide insight into changes and goals for our business, and assist customers in making choices with respect to how they engage with our Professional Services agency.

So here goes:

The first point: We’re going to be sold out.

In the past, for some reason, I have always tried to avoid this statement and tried to find a way to accommodate everything and everyone. I suppose it was because I hate turning away new business or giving people bad news.

But it’s a fact: we’re going to be sold out.

Currently (mid-November) we are already completely sold out (meaning we cannot take a single new Professional Services order) through the month of January and halfway into February. We are a full 3 months sold out.

This is likely going to be the norm moving forward, and in fact, depending on demand for Retainer hours, it is entirely possible for us to sell out our entire year in the next few months.

So if you are reading this and have work you want to get done in 2019, please speak to your account manager ASAP.

The second point: We have accepted that this won’t change in 2019

During our strategic planning sessions, we have created our hiring plan for the year. It calls for the addition of 10,000 hours to existing 50,000 hours of capacity for 2019.

We have determined that this is all the staff that we can handle onboarding responsibly, taking into account all other priorities for the business (which include an even greater investment in R&D, infrastructure, and support services).

So we have 60,000 hours to sell, and that’s it.

Based on current trends for demand and upcoming projects, we are forecasting that we will in fact completely sell out these hours, and demand will continue to outpace supply. There simply will be a waiting list.

We need to stop apologizing for it and start talking about how to work with our customers to get further ahead of their projects and plan/execute in a more deliberate manner.

The third point: We are going to have to say no to business

Not everyone is willing to wait in order to get work done. A common offer is "if you can get me into the queue earlier, I will do the project." To this we must say no.

Through our Retainer program, our amazing customers are booking their entire year in advance (through monthly time slots).

We will not bump existing loyal customers for new ones, even if it costs us the account. We must take care of our existing customers first. They are who got us here, and if they need all of our time, then we give them our time.

The fourth point: Some orders don’t make sense

We have evaluated the orders that come through, and have determined that not all orders are good for our business. In fact some are not profitable at all.

Generally, these are discounted orders or orders of an extremely small nature (such as one- or two-hour orders).

We are going to adopt a new policy of a minimum 10-hour order for new work orders. Anything less, and it is actually a detriment to our business. This is a shift from the past, as our previous minimum order was 1 hour.

For our customer, this means that instead of ordering many small things on a whim over the course of a year (which generally add up to more than 10 hou rs anyways), we will ask our customers to save their requests until they have enough to satisfy the minimum order, or we can’t take the request.

We will still take smaller orders to "support" existing custom work for existing customers (bug fixes, adjustments, etc.) but net new projects must be a minimum 10 hours.

The final point: Most of our business is going to be Retainer based

As most customers know, REW runs a program called the "Retainer" program whereby you purchase your "spot" in the schedule in advance. Through Retainer, you can basically request anything you want of design and programming during that time, as long as you have your order placed "in advance" of the month that work is booked.

It’s a great program for our business and it’s a great program for our customers.

Today, the majority of work is already booked as Retainer, and this is something we are going to move further towards in 2019.

I’ve put together some information as to why this is good for both sides, starting with the customer benefits.

Why it’s good for our customers

Priority access: As our customers are agreeing in advance to the work (they have paid to save their spot well in advance), we make our Retainer program our priority. This means Retainer work is prioritized over one-off or project-based work.

Project consulting: Often times, customers have complex ideas that they haven’t fully realized. In a perfect world, they would be able to speak directly to a programmer, project manager, designer, etc. to determine if such ideas are possible, and to get feedback and understand the scope/magnitude of the potential project. With Retainer, you can use your booked time to discuss your options and get feedback at a far more detailed level than an account manager can accomplish. This can really help when it comes to making decisions on large projects—especially when more than one project is being considered.

Predictable/reliable access: Booking your Retainer well in advance means that you can plan your projects ahead of time, and have the peace of mind that the labour required to execute on the projects will be available. If your needs are greater than your available Retainer, you can identify this ahead of time with your team, and often times have your retainer adjusted to accommodate planned workloads. Of course during times of sellout (like right now), we cannot accommodate additional time requests.

No detailed estimate delays: Estimates at Real Estate Webmasters can often take quite a long time, as it is the same team that does the work on projects that does the estimating. At REW, we prioritize sold work and delivery over estimating new work, which mean long wait times just to get work estimated, or in times of complete sellout (which is often including right now) you cannot get a detailed estimate at all.

Flexibility/Agile Process: By their nature, Retainers are flexible. This is because you are committing to staff who can do almost anything, as opposed to committing to a specific project which is limited by scope. This allows customers to re-prioritize their needs as much and as often as they like, meaning they are never "locked in" to a specific scope, and their team will never say no to working on anything they ask, as long as it is something that team is capable of. You have complete flexibility. For that time, they are your team. Ask anything you wish of them. This is especially helpful when new/ unplanned priorities emerge, or when a previous custom item breaks.

Custom maintenance: As for my last point, as all REW customers are aware, all work on "custom items" is billable to their account. This includes maintenance that may be required in the future. For example, browsers/technology can change, new phones come out, or integrations can require updates. Any time a custom item breaks or needs updating, the customers must book custom work. Often times, these items can be quite important to that specific customer to get updated, and are often stated as urgent, or an emergency. Without pre-booked time however, REW is unable to prioritize said items as we are most likely sold out and it would not be fair to bump existing customers who have already been waiting in a queue or pre-booked their work to accommodate another customer's request. So if you want the ability for us to be there immediately if an issue with custom work arises, you must have time already on the schedule in order to do so.

Why it’s good for Real Estate Webmasters

Staffing: Because Retainers are contracted well in advance, it allows us to see well into the future and get ahead of the staffing needs for our Professional services groups.

Amazing programmers, designers, project managers and quality assurance specialists are hard to find, and it takes time to train them to be of maximum benefit to our customers. As such, when we know we have the work coming guaranteed, it means we can make hiring decisions quicker and with more certainty.

Less waste: Project-based custom work has a lot of time and waste associated with it. It takes a long list of resources (Account management, Technical Sales Experts, Sales Managers, Finance, Estimates, etc.) just to get a project considered by a customer, let alone approved. Post acceptance, there are also resources required to get the projects created, queued, and have that queue managed.

In summary, the whole thing costs a lot of man hours (and money) to deliver and is a less-than-ideal experience for both REW and our customer.

Investment: Again, because Retainers are guaranteed revenue for REW into the future, having a fully booked Retainer program means we can also invest with confidence in additional product development, R&D, platform/infrastructure, and support programs that will make Real Estate Webmasters even better for all customers.

The future of custom agency at Real Estate Webmasters Inc.

Because of the many advantages to both clients and our company, it is our goal to transition nearly all custom work to the Retainer model. This means that our account managers will be reaching out much earlier in the process to discuss your future needs (instead of today’s needs) so that we can forecast the time, and get you on the schedule for when the time comes to get the work done.

Although this is the norm for most large customers, we realize that Retainer is new for others, and this will require a shift in expectation and process. We’re here to help explain that shift for you, and help you adjust to this process.

I’m happy to answer any questions for customers on our Facebook group and of course I encourage you to reach out to your account manager as well.


11/25/2018 06:29 PM

The 12 Days of Christmas Promotion is Back for 2018!

REW 12 Days of Christmas 2018

It's our favourite time of year here at Real Estate Webmasters.

Not only is it the holiday season, it's also a time to reflect on successes of the past year and a time to look forward to the year ahead.

At REW, we've successfully grown our business by every conceivable metric every single year since our inception in 2004. But that doesn't mean it's time to take the foot off the gas.

Looking ahead to 2019, REW is investing in our technology, people, and marketing more than ever before. Because that's what it takes to be an industry leader.

And the same applies to you. Whether you're an agent, team, or broker—it's a great time to ask:

"What am I doing to make 2019 that. much. better. than 2018? What am I doing to get ahead or to stay ahead in my extremely competitive market?"

What is the 12 Days of Christmas Promotion?

Every year, leading up to Christmas, Real Estate Webmasters holds the 12 Days of Christmas promotion.

12 Days of Christmas provides 12 incredible deals that help you take your real estate platform to the next level.

Whether you're a first-time window shopper or a long-term client, this is the absolute best time of year to upgrade your platform or purchase service hours before the end of the fiscal year.

Why is this promo so awesome?

Here are three reasons why this promo is so great:

  1. The best prices: These are our best prices of the year. Hands down.
  2. The most choice: You get to choose which of the 12 deals is best for you.
  3. The best timing: By getting in now, you can have your site up and running for the beginning of 2019, well before the busy summer months.

What are this year's 12 Days offers?

This year's deals are bigger and better than ever before, ranging from $4,200 to over $22,000 USD in value*.

Everyone who purchases a new Vision or Discover site on a 3-year SaaS contract will be eligible to choose from any of the 12 offers below. Of course, additional terms and conditions apply to each offer.

All 12 Days of Christmas offers are described in full detail here, but here's a rapid-fire look at what we're offering this year:

1. Double Your Customer Success

Set up your site to perfection and receive incredible one-on-one training with double the number of Customer Success Manager hours.

2. Free Branded Mobile App Setup

Get your very own branded home-search app thanks to a 100% discount on the REW IDX App setup fee, plus 6 free months months of REW IDX App SaaS.

3. Partner Accelerator

A great chance to enter our Partner program! Receive a $5,000 credit for your first Partner referral.

4. 0% PPC Program Fee

Expertly managed PPC campaigns without the cost. We'll waive the program fee for 12 months of PPC Advertising.

5. Optimize Your Site

Want to boost your search rankings? We'll provide a free SEO Expert Audit (5 hours), plus 20 hours of content development.

6. Free 2-Year Product Bundle

Receive all the bells and whistles REW has to offer with two free years of REW Text, INRIX Drive Time, Get Local, and the CMA Tool.

7. Ante Up!

Join us in Vegas next summer with a free REW Summit + Inman Connect Full Access Combo Ticket, plus flights and hotel.

8. 2 for 1

Need two websites? We have you covered. Get a second website setup for free.

9. All In.

Want to go all in on building the best website in your market? When you order $50,000 in Professional Services, we'll give you every website add-on for free for two years, including the popular REW IDX App.

10. 25% Retainer Discount

If you're looking to invest in website customizations, now's your chance to get 25% off the price of a 6-month Retainer project.

11. Visit REW HQ

Perhaps the best offer of all: the chance to meet us! We'll fly you to Nanaimo or Vancouver for a two-hour consulting session with REW CEO and Founder Morgan Carey.

12. Level Up Your Visuals

Your state-of-the-art website needs equally stunning visuals. We'll provide a one-day local session with a videographer in your city to capture videos and photos for your website—and we'll upload them for you.

---

So there you have it. I know it won't be an easy choice, but happy shopping!

*Terms and Conditions apply to each individual offer. See each offer page for more details.


11/18/2018 07:51 PM

REW Summit Taking Place at Inman Connect Last Vegas 2019

REW Summit 2019

We're going to Vegas, baby!

Real Estate Webmasters is thrilled to announce that this year's REW Summit will be taking place during Inman Connect Las Vegas 2019.

Our team is proud to offer two value-filled days of hands-on learning in afternoon sessions on July 24 and 25.

Learn from industry leaders as they discuss lead generation, lead conversion, website optimization, marketing strategy and all the latest technologies coming out of product development.

Attendees will also have a chance to network and share ideas with like-minded peers from non-competing markets.

Gain an edge on the competition in your local market by exchanging ideas with top-producers and industry innovators across North America.

REW is the Title Sponsor for the First-Ever Inman Connect Las Vegas

Inman Connect is moving from its longtime home of San Francisco to Las Vegas, bring brand new and vibrant energy. With a new theme of Bigger, Bolder, Better, this year's event is gearing up to be the biggest yet.

And REW will be there as the title sponsor.

Inman Connect is renowned throughout the real estate industry for bringing together the best and the brightest.

This year's event is estimated to attract more than 4,000 top agents and brokers, franchise CEOs, MLS and association leads, and top tech entrepreneurs and marketing professionals.

Over five incredible days from July 23-26, attendees will hear inspiring talks from real estate leaders, take part in enlightening seminars and discussions, and network with the brightest minds in the industry.

Get Full Access with a Combination Ticket

Learn from the best at REW!

So that conference attendees can enjoy both world-class events, Real Estate Webmasters is offering a special REW Summit + Inman Connect Las Vegas Full Access Combination ticket.

The special combination tickets include entry to Inman Connect events from July 23 - 26 and to all REW Summit events from July 24-25.

It really is the total package.

Tickets are available now at early bird pricing of $1199 USD or $1559 CAD. Make sure to buy your tickets soon, as the combination tickets are limited.

We can't wait to see you there!

Get your tickets now.


11/13/2018 05:45 PM

What's New in REW's First Fall Release

Real Estate Webmasters is happy to announce our first new platform release of Fall 2018!

This update includes several features requested by our incredible clients related to Discover, REW CRM, and the REW IDX mobile app experience.

And if you read all the way to the end, you'll see a revolutionary new home search feature that we've added to the REW IDX app.

Discover Updates

Here's what's new and exciting with Discover:

Map Pins Highlight on Hover

This suggestion originated from the Discover Facebook group, so keep those suggestions coming!

As requested, when site visitors hover their mouse over a property listing card along the side of the Discover's map search, that property's location pin will become highlighted.

This will greatly assist in locating that listing in real-world terms.

Google Maps Optimization

In the past 6 months, Google launched a new Google Maps Platform and introduced a pricing structure for companies using the Google Maps API.

We understand the pay-as-you-go price plan creates unpredictability in your monthly costs, so we have introduced a change to listing details pages that limits your costs, while still providing your site visitors with the map display if they choose to use it.

Site visitors now may select the map to be displayed rather than have the map auto displayed.

REW CRM Improvements

If you're on REW CRM, here's a new feature we rolled out this month:

Editable Subdomain Logos

Individual subdomain logos can now be edited manually and independently of the site's main logo, allowing agents to upload their own personal logos and branding.

New Features in REW IDX App

If you haven't checked out the REW IDX App for iOS and Android yet, you absolutely should. It's a great way to differentiate yourself in your market.

Beta Release of REW's Augmented Reality (AR) Search Tool for iOS

We are especially excited to announce the initial beta release of this potential industry game changer.

Teased back in the summer, REW IDX App clients on iOS will now be able to test out this exciting new feature.

Using your phone's camera, the REW IDX App will be able to display nearby listings within the camera's view in real time using augmented reality technology.

Yes, it's as cool as it sounds.

Home buyers can upload their own photos and notes

In addition to notes, your clients will now be able to add their own photos and captions for each listing. This could be an invaluable tool for agents and their clients to use to when comparing multiple listings after viewing. The possibilities are endless.

Stay Tuned...

Stayed tuned to the REW blog for more updates as they are announced.

Of course, we wouldn't be where we are without the help of the early adopters. We thank you for your continued support and feedback. Keep those suggestions coming.


11/08/2018 12:20 AM